For years — like most freelancers — I said yes to almost everything. If it had a screen, a timeline, or a deadline, I’d take it on. Live vision mixing, video editing, PowerPoint design, 3D graphics, Photoshop, even the odd shoot. Some of it went brilliantly. Some… less so.

I’ve worked in eight countries, spent months living out of flight cases, and helped agencies deliver everything from corporate town halls to award shows. It’s been brilliant, exhausting, and full of lessons about what actually makes events work.