Why Doing Less Made Prism Stronger

For years, like most freelancers, I said yes to almost everything.

If it had a screen, a timeline or a deadline, I’d take it on. Live vision mixing, video editing, PowerPoint design, 3D graphics, Photoshop, even the odd shoot. Some of it went brilliantly. Some… less so. Not because I couldn’t do it, but because I didn’t enjoy it, and that always shows, however professional you are.

This summer was a turning point.

Between the school holidays, an overpriced trip to Spain and the daily “ice cream negotiations” with my kids, I had no time to work or make up the money I’d spent. I took on a couple of traditional video jobs to fill the gap and realised halfway through that neither I nor the client were getting the best outcome.

There are thousands of people who love producing and editing corporate videos. I’m just not one of them anymore.

That was the moment I knew it was time to focus. To strip away the noise and concentrate entirely on what I do best, the kind of work where experience actually makes a difference.

The Trap of “Offering Everything”

It’s easy to try to be everything to everyone, especially when you’ve been around a while and built up a wide skill set. You want to stay busy, keep clients happy and it’s hard to turn down paid work.

But just because you can doesn’t mean you should.

Clients don’t want generalists. They want calm, experienced specialists who make their lives easier. Yet so many agencies still advertise everything under the sun, from branding to PPC to events to video.

It’s like walking into a restaurant that claims to serve Greek, Italian, Japanese and Mexican. You know exactly how that is going to taste: average.

Refinement is Liberating

Prism is the opposite of that restaurant. We’re specialists, not generalists. We don’t do everything, we do three things *really* well:

**Virtual Events. Hybrid Events. Online Conferences.**

That’s it.

And that clarity is powerful. It means I can pour every bit of time, energy and experience into making those events exceptional. It means clients know exactly what they’re getting, and that they’re working with people who actually enjoy what they do.

There’s something freeing about saying “no” to work that doesn’t fit. You make space for the work that does. And it feels good.

The Point of Prism

Prism exists because doing less, and doing it better, works for everyone.

It’s about clarity, confidence and quality over quantity.

If that sounds like the kind of approach you’d value for your next online or hybrid event, I’d love to chat.

You can book a call directly, with no pitch and no pressure, just an honest conversation about what you need and how we can help.